Web & Branding
April 2018 I was hired to re-brand a personal training business located downtown Toronto, Canada. The client was changing the company name, and wanted a fresh look to go along with the new name. The team consists of 4 trainers who work on site with clients to provide personal training & lifestyle coaching.
The owner was looking for a clean, minimal design, with a modern professional feel to it. We settled on a typeface — Helvetica Condensed — that would be familiar with clients for the logo, and carried the look/feel over to the WordPress based website. On the website we featured full width images in a responsive layout to give it a bit of a bold punch, but kept the images themselves bright and friendly to show the trainer's personality and let clients know they were easily approachable.
